New Inventory

New vehicle pricing includes all offers and incentives for which everyone qualifies. Tax, Title, Tags, and Dealer Service Fee not included in vehicle prices shown and must be paid by the purchaser. While great effort is made to ensure the accuracy of the information on this site, errors do occur so please verify information with a customer service rep. This is easily done by calling us or by visiting us at the dealership. MSRP may not represent the actual selling price at which vehicles are sold in this trade area.

*Based on EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle.

*Retail customers may be eligible for cash incentive. Incentive may not be combined with Kia Motor finance Lease or Special APR Financing. Residency restrictions apply.

**With approved credit. Terms may vary. Monthly payments are only estimates derived from the vehicle price with a 72 month term, 4.9% interest and 20% down payment, minimum monthly payment of $16.06 per $1,000 financed.

New Vehicles for Sale

Shopping for new vehicles for sale around Milwaukee and Greenfield, Wisconsin, can feel like a big decision, and at Rosen Automotive Group, we get it.

Since 1989, our team has been helping drivers find the right fit while keeping things simple, honest, and surprisingly enjoyable. Walk the lot, browse online, or bring your furry friend along (we have treats waiting).

Explore Our New Vehicles near Milwaukee, WI

Looking for a reliable daily commuter? A family hauler with enough space for road trips? A truck ready to handle real work? Our showroom brings together top manufacturers so you can compare models side by side.

Our Milwaukee auto group carries an impressive lineup of brands, including:

  • Honda
  • Hyundai
  • Ford
  • Kia
  • Nissan

Our sales team lives and breathes these vehicles; they'll walk you through specs, features, and real-world performance so you can make informed choices. Stop by during the week or spend some time clicking through our online inventory at home. Either way, you'll find the same straightforward pricing and helpful guidance.

Every vehicle comes with transparent pricing, so you always know exactly what you're looking at.

Online New Vehicle Shopping near Milwaukee, WI

Prefer handling the details at your own pace? Rosen Express Checkout is an online platform that brings key parts of the buying process right to your screen.

  1. Calculate monthly payments based on your specific circumstances.
  2. Get an appraisal on your current vehicle so you can apply that value.
  3. Submit a financing application securely, even if your credit history has a few bumps.
  4. Schedule a test drive for a specific time so the vehicle is ready when you arrive.

Think of it as doing homework before class starts; you show up prepared, informed, and ready to move.

New Vehicle Financing near Milwaukee, WI

Understanding payment plans and loan structures can feel overwhelming, but our finance center breaks it down in plain language. We partner with a wide network of lenders to help you lock in competitive rates and terms.

Want to run numbers online first? Our virtual finance tools let you get pre-approved quickly and explore different scenarios before stepping into our Milwaukee new vehicle dealership. We show you the total cost, monthly payment, and end-of-term options side by side, so you can choose what fits best.

FAQs

How can you maximize trade-in value?

Present your vehicle in top condition. A thorough cleaning and professional detailing make a strong impression during appraisal. Address minor repairs like windshield chips or small mechanical issues before the dealer inspection. A higher trade-in amount reduces the total cost of your next vehicle, lowers monthly payments, or creates room for upgraded features.

How long can you finance a car for?

Repayment terms typically run 72 months, but can range anywhere between 12 and 96 months depending on your unique circumstances.* Our financing experts will help structure terms that work for your situation.

Is leasing or buying the better choice?

Both have strong advantages. Leasing often delivers lower monthly payments and lets you move into newer models on a predictable schedule. Financing a purchase builds equity over time and supports long-term ownership plans.

Ask for two quotes on the same vehicle—one lease, one purchase—so you can compare monthly payments and total costs directly.

Browse Through Our New Vehicles for Sale

Questions? Concerns? Just want to talk through options? Reach out to Rosen Automotive Group and speak with someone who actually knows vehicles inside and out. We're here to help you make smart, informed decisions near Belleville and Madison, WI.

*Source: Chase Bank